I find that it is disproportionately aimed at convincing the Scots to remain part of the Union because they get such a good deal out of the arrangement, and I think that is only half the story.
I wonder, can anyone can put a positive spin on it from the point of view of the English? We never get a chance to vote in these referenda, but if we did I suspect that the cause of Scottish independence would get quite a big boost.
The main point is that rural England gets the worst of both worlds - we get trampled underfoot by the London government, just like Scotland, and we get the blame from the Scots for the way that government treats everyone else. (I am writing from the constituency next to David Cameron's - one where my vote counts for nothing as the Conservative majority is insurmountable.) Many of us who live outside the metropolis feel just as powerless as the Scots to influence the country towards a successful future. Somehow we feel that this is not appreciated by those in the other parts of the Union, when solidarity would be better for all of us.
Remember that England warms to London about as much as Scotland warms to Glasgow - and yes I know that Glasgow is not the capital. Somehow most of the English lump all the Scots together in their uncomplimentary thoughts, and the Scots lump all the English together in the same way. But ask a Devonian what she thinks she has in common with a Geordie, or a resident of Barra what she has in common with someone from the Gorbles, or indeed Holyrood. None of them understand each other, in either country.
In my travels around the world I have found people to be nicer than I expected in every country, and my inbuilt bias against the people has never survived intact. Those who don't travel outside their own home area find their bias unchallenged. I know a chap who seems to think (humorously of course) he needs a passport to go North of Woodstock (just a few miles North of his home in Oxford). I expect most of us know people like that.
It is not surprising that many Scots want independence when they have been taught to hate the English since they were toddlers. But why fight it? Why not just let them have independence and see how much they like their own government after they have got over the euphoria. Its not use claiming the wealth from North Sea oil or gas. That is a drop in the ocean - or should I say 'a potential slick in the ocean'.
I think many of the English would be happy to go for independence from Scotland too. The subject came up over dinner on Boxing Day, and without actually taking a vote, it was clear that the majority of the adults would be quite happy to see this happen.
Or Independence from London?
As an alternative, should we all vote for independence from London? That would make just as much sense as independence from the Union for Scotland.
Sadly we all have to put up with a London-focused government, or suffer the consequences of prime ministers and governments of the type we have today - namely those who were barely elected and who are laying waste to Britain by all their actions.