Over-rated champagne?

Do you like champagne?  It is not fashionable to criticise it, but it seems to be used a little bit too frequently at celebrations, major or minor.  I'm not (necessarily) suggesting that it is too frequently from the point of view of the taste but too frequently because it is sold at a premium price.

There is a Yorkshire word that is rarely used outside the county - and I don't really know how to spell it . . .

Thoyle

. . . or something like that (as I have never seen it written down) has a specific and distinct meaning.  It means that its not that I can't afford something, but I just don't think it is worth that much money.  If it was in more common usage I would be very pleased, and it would have application in many situations.

Madame Bollinger apparently disagreed - but then again it must have been more cheaply available to her.  Anecdotally she said

"I drink champagne when I'm happy and when I'm sad.  Sometimes I drink it when I'm alone.  When I have company I consider it obligatory.  I trifle with it if I'm not hungry and drink it when I am.  

"Otherwise, I never touch it - unless I'm thirsty."