Tuesday, 12 March 2013

Amazon intelligence

I buy lots of things through Amazon and have done for several years.  I probably spend thousands each year via that site and in the few cases where there has been a glitch in the product or the delivery they move heaven and earth to correct the problem.

Compared with other internet merchants I find that they balance quality and cost exceptionally well.  Buy from some of the Far-East merchants masquerading as UK companies and you have no idea whether you will get a product that complies with local safety regulations, or that your product with its '3 year warranty' will really have a warranty at all.  More on that topic in the next post, very soon, in a post called Top-battery.co.uk's excellent 3 year warranty.

But Amazon does do one thing that surprises me.  I'm more amused than annoyed but I wonder why they do it.

Now, if I happen to browse for a product (such as a replacement watch battery) and later choose to buy it from somewhere else then I could understand why Amazon might continue to offer other versions of the same or similar products to me.

But if I do actually browse Amazon and place an order for the product, what is the point of continuing to offer me alternatives?  There must be some reason why this is a good algorithm or they wouldn't keep doing it.  But I only need one watch battery for the next 5 years, so why would I buy another one just now?

The benefit of this strategy isn't obvious - not to me at least!

1 comment:

Little Miss Joey said...

Hadn't thought of that. That's a fair and funny point! They do indeed do this. With all sorts of things that people are unlikely to buy a second item of. Interesting!!