Compared with other internet merchants I find that they balance quality and cost exceptionally well. Buy from some of the Far-East merchants masquerading as UK companies and you have no idea whether you will get a product that complies with local safety regulations, or that your product with its '3 year warranty' will really have a warranty at all. More on that topic in the next post, very soon, in a post called Top-battery.co.uk's excellent 3 year warranty.
But Amazon does do one thing that surprises me. I'm more amused than annoyed but I wonder why they do it.
Now, if I happen to browse for a product (such as a replacement watch battery) and later choose to buy it from somewhere else then I could understand why Amazon might continue to offer other versions of the same or similar products to me.
But if I do actually browse Amazon and place an order for the product, what is the point of continuing to offer me alternatives? There must be some reason why this is a good algorithm or they wouldn't keep doing it. But I only need one watch battery for the next 5 years, so why would I buy another one just now?
The benefit of this strategy isn't obvious - not to me at least!